Here's where it all started.
Thanks for wanting to take the time to learn more about how this came to be.

This is where it started.

Oh man, here we go...

2018, I remember being a huge Etika fan. I had been watching him for years, and I had some of the best times watching his reactions. However, I was recently trying to become a model at that time, but it didn't really take off haha. But i learned a lot about fashion and graphic design during those rough times. When Etika and I were watching the stream, we both freaked out about the new Animal Crossing coming in 2019. Well, things took a turn for the worst... Animal Crossing wasn't just delayed until 2020, but Etika committed suicide around my birthday in 2019. It was a tough time but, eventually I got my hands on the game.

Once I got into Animal Crossing, Tom Nook introduced me to the NookPhone and alongside it came a large suite of apps. Now, in the previous game I was OBSESSED with making designs for me to wear based on my existing catalog of stuff, so I started doing the same here. But I had an idea. What if I made my own clothing and showed it off to others?! So, I had came up with that after making a weird icon with some shapes and stuff and was trying to figure out what it could mean. And I came up with ILO7. I love outfits, 7. The seven didn't really have meaning until I Googled it and found out it meant perfection and completion. So yeah.

Our Philosophy

Create clothing that doesn't just look cool, but encourages you to take more photos in Animal Crossing.